Social media marketing is already a tried and tested way in effectively advertising any form of business apart from the SEO. In fact, this is the reason why there are more and more entrepreneurs who use this platform. However, this is not automatic that no matter what your technique is in marketing your business, success is assured. That is not the case and instead, you have to make sure, you will not end up doing any of the social marketing tips some entrepreneurs are accidentally doing. Yes, as this will surely become a huge setback in your business goals.
Most common mistakes in social media marketing:
You have no plans, you just post you product in your social media accounts. Yes, this is quite common like business marketers can’t seem to value this platform. They don’t realize at all that this is already a business-critical domain, and this can greatly affect their bottom lines.
If you decide to market your business here, you should waste this chance by just automatically start posting your products without any concrete plans at all. You are just wasting your time and efforts that way. Also, do not mix up the business post and your personal post such matter of your relationship on your business site.
Not Considering the Target Audience
Before anything else, you should first learn about your target audience. You see, no matter how great your products are, they are only limited to some groups of consumers. They might by race, by age, and so on. Just aiming in the dark will make your efforts futile. Learn what types of people usually dwell in a particular social media platform so you will know where to focus your efforts.
Missed to Track Results
There are now so many online tools that can track marketing campaign results. This is quite important so you will know what marketing strategies are worth pursuing and what are just wasting your time and efforts.
You see, you have already made your first step by deciding to choose social media marketing. However, as what is mentioned above, this platform can still not magically offer great outstanding results. You also need to do your part. This will still need a lot of tweaking and testing so you can pursue those tactics that can bring about your bottom lines.
Ignoring Negative Feedbacks
Negative feedbacks are common online where people are more outspoken. There are even some who can really make you feel small like you just want to stop your marketing campaign in such platform. However, that should not be the case as aside from those really born rude, who are ready to throw harsh words with lame excuses, negative comments are honest opinions.
Yes, and this is why, you should treat them as your chance to improve your products. Note that most of the time, they are from customers who tried your brand. In fact, you should be happy about it as through these negative comments, you have saved money and learned what can make your products better.
Assuming all Social Networks are just The Same
You should not assume all social media platforms are the same as that is quite wrong. As a matter of fact, this is why most marketers fail as they use all social media platforms in the same manner. The thing is, each social media platform is actually different in so many ways. The audiences in each of them come in different behaviors, demographics and so on. So, bear in this in mind so that you will treat each of them differently and prepare different tactics in marketing your brand in every platform.
Doing so Much Promotional Stints
Yes, you might be here to promote your brand, like this is your primary goal why you create a profile from this particular social media platform. But then again, if you are always promoting, you can be assured that your followers will lose interest in time. You should also do some interactions and promote your business in between. This way, it would be like you are really genuine in wanting to also learn about your followers and not just thinking of getting more sales.
Not Interacting with Followers
If you want to get closer to your followers, if you want them to also get closer to you, interacting with them from time to time is one of the best ways to do it. There should never be a comment in your page that won’t be answered. It will leave a wrong image in your page. Note that every comment in your page is a chance to increase engagement and more chance to get a new face to try your brand.
Indeed, a lot of things can go wrong if you are not careful in marketing your brand in social media. This platform might be one of the best platforms to market any type of business, but you also need to do your part well.